(लोकसत्तात शनिवार, २३ ऑक्टो. २०१० रोजी प्रसिद्ध झालेली २५ हजार व्होल्टचा मृत्यु ही बातमी ज्यावरून घेण्यात आली, तो हा मेल. यातील घटना वर्षभरापूर्वीची आहे, हे लक्षात न घेताच तो लोकसत्ताच्या बातमीदाराने भाषांतरित केला आणि अवघाचि घोटाळा झाला...)

Dears,
With deep pains (and tears in my eyes), i am sorry to inform You that yesterday morning, one of my dear friend's elder son (Mr. Aditya Suresh Joshi), age 19, studying in 1st year of engineering, died in Keshvani Hospital, Mumbai. He was admitted in Keshavani Hospital as burned patient.
Reason
4 days back this boy had gone to Amravati (One of the district place located in State of Maharashtra) on study tour. After their study was over, he, his classmates & his teachers, all of them were standing on "Badnera" railway station to catch the train. "Badnera" is the name of the railway station for "Amravati" city.
As soon as they arrived on Badnera Railway station, many of them started taking pictures of their friends using "Mobile Phones" and/or "Digital Camera". One of them complained that, in his camera, he was not able to capture more number of friends in one frame. He was not able to catch the angle. Another boy suggested that let's climb on train boogie and take picture so that all of them can be accommodated in single frame.
At that there was one goods wagon (all of them were oil tankers) train resting between 2 main railway lines.
Kumar Aditya climbed up oil boogie. Above his head, 40,000 volts electrical line was passing through. As soon as he clicked the digital camera? 40,000 volt current passed through the camera flash light to his camera and then from his camera to his fingers and then from his fingers to his body. All this happened within fraction of minutes. Next moment he was thrown from the top. His body was half burned on the spot.
At that time, his father (my friend) was traveling in Bangkok. His many friends in Pune came to know about this via mobile SMS. They instantly arranged air ambulance in Amravati and his burned body was brought to Keshavani Hospital, Mumbai. i was told that this is the best hospital in Mumbai. For 1 and 1/2 day or so he was talking to his relatives. When he was admitted to the hospital, at that time only, doctor informed his relatives that don't keep great hopes. Because of lot of complex issues in half burned body? He died yesterday morning.
Now how many of us are aware about this technological threats & dangers? Honestly, Kumar Aditya and his father was not aware. His family was not aware. Our entire friend circle of more than 12,000, we were not aware. Now should we call ourselves as fully educated and fully knowledgeable people? Think of it. Please avoid mobile phones on petrol outlets. Please avoid talking on mobile phones while driving. i also know many of my friends who do not bother about this good suggestion and each one of them have opted for "Chalta Hai Yaar Attitude".  Please avoid talking on mobile phones while they are in charging mode. Avoid charging mobile phones near Your bed and/or near wooden furniture. Avoid mobile phones near high voltage electrical lines like railway stations and use flash lights. My friend, his family members and we all friends learned our lesson with loss of young life. Now Would You like to empower Your friends about this accident so as to avoid future accidents? We can save human life by empowering all the IT users who are in Your network? i have done "My Karma {with deep pains & tears in my eyes}" by empowering You about this horrible experience.

२००९-१० या वर्षासाठीचे पारितोषिकप्राप्त बातमीदार

राज्यस्तरीय-
प्रथम- बाळकृष्ण तथा प्रमोद कोनकर, रत्नागिरी (अडीच लाख रूपये), द्वितीय- विनोद फाटे,बुलढाणा (दीड लाख रूपये) तृतीय- अजित झळके, सांगली (एक लाख रूपये.)

विभागीय स्तर-
कोकण विभाग- प्रथम- संजय मालवणकर,सिंधुदुर्ग (एक लाख), द्वितीय-नितीन देशमुख, रायगड (७५ हजार).
नाशिक विभाग- प्रथम- रामकृष्ण पाटील, धुळे, (एक लाख रूपये) द्वितीय- शंकर वाघ, मालेगाव नाशिक, (७५ हजार) तृतीय- विजयसिंह होलम, अहमदनगर (५० हजार),
पुणे विभाग- प्रथम- दत्तात्रय आराध्ये, सोलापूर, द्वितीय- विश्वास दिवे, कोल्हापूर, तृतीय- संतोष वळसे पाटील, पुणे.
औरंगाबाद विभाग- प्रथम- संदीप बेदरे, बीड, द्वितीय- वैभव स्वामी, बीड, तृतीय- बालाजी फड, लातूर.
अमरावती विभाग- प्रथम- विकास देशमुख, वाशिम, द्वितीय- संतोष वानखडे, अकोला तृतीय- प्रकाश लामणे, यवतमाळ.
नागपूर विभाग- प्रथम- नरेश रहिले, गोंदिया, द्वितीय- चेतन भैरम, भंडारा, तृतीय- महेंद्र बिसेन, गोंदिया.

जिल्हास्तरीय पुरस्कार-
रायगड- प्रथम- मजिद हजिते (२५ हजार), द्वितीय- सलीम शेख (१५ हजार).
रत्नागिरी- प्रथम- शिवाजी गोरे (२५हजार), द्वितीय- श्रीमती जान्हवी पाटील (१५ हजार), तृतीय- राजेंद्र चव्हाण (१०हजार),
सिंधुदुर्ग- प्रथम-महेंद्र मातोंडकर, द्वितीय- कृष्णकांत गावडे, तृतीय- भरत सातोसकर.
धुळे- प्रथम- गणेश सूर्यवंशी, द्वितीय- सरदार परदेशी, तृतीय-रावसाहेब चव्हाण.
नंदूरबार- प्रथम- कमलेश पटेल, द्वितीय-मुकेश सोमवंशी, तृतीय-बी.एस.मण्यार.
अहमदनगर- प्रथम- संदीप रोडे.
पुणे- प्रथम- बाळासाहेब तांबे, द्वितीय-संजय येलवाड, तृतीय- राजेंद्र गलांडे.
सातारा- प्रथम- आनंदराव पाटील, द्वितीय- श्रीकांत कुंभारदरे, तृतीय- दिलीप भोक्ते.
सोलापूर- प्रथम- राजकुमार सारोळे,द्वितीय- मारूती बावडे.
कोल्हापूर- प्रथम-विजयकुमार पाटील, द्वितीय-आप्पासाहेब माळी.
सांगली- प्रथम- अमृत चौगुले, द्वितीय-विनायक जाधव.
औरंगाबाद- प्रथम- चंद्रशेखर कुरणे, द्वितीय- सतीश अन्वेकर.
परभणी- प्रथम- आनंद पोहनेरकर.
हिंगोली- प्रथम- पठाण फिरोज खां शफीऊल्लहा खॉं, द्वितीय-प्रकाश इंगोले, तृतीय- शेख इलियास शेख अब्दुल.
बीड- प्रथम- संजय तिपाले, द्वितीय-रवी उबाळे, तृतीय- शेख माजिद हाफीज.
नांदेड- प्रथम- हरीहर धुतमल, द्वितीय- राजेश गंगमवार.
लातूर- प्रथम- एजाज शेख,
यवतमाळ- प्रथम- प्रशांत भागवत, द्वितीय- श्रीकृष्ण जावळकर.
बुलढाणा- प्रथम- गजानन सावळे, द्वितीय-फहिम देशमुख, तृतीय-प्रशांत देशमुख.
अकोला- प्रथम- अशोक राणे, द्वितीय- मो.शब्बीर मो.याकुब. तृतीय- रामराव वानरे.
वाशिम- प्रथम- सौ. भारती सोमानी, द्वितीय- मोहन राऊत, तृतीय-सुधाकर क्षीरसागर.
नागपूर- प्रथम- सुदाम राखडे, द्वितीय- हरिदास लुटे, तृतीय- धनराज लांजेवार.
वर्धा- प्रथम- अनिल मेघे, द्वितीय- मालती गावंडे, तृतीय- ओमप्रकाश अग्रवाल.
गोंदिया- प्रथम- हुपराज जमईवार, द्वितीय- सुरेश येडे, तृतीय- विकास बोरकर.
चंद्रपूर- प्रथम- गुलाब माकडे, द्वितीय- विलास दुर्योधन, तृतीय- बाळू निमगडे.
गडचिरोली- प्रथम- फहिमखान इब्राहिमखान, द्वितीय- नंदकुमार काथवटे, तृतीय- केशवराव दशमुखे.

केसरी पत्र प्रसिद्ध होण्यापूर्वी त्यासंबंधी प्रसिद्ध करण्यात आलेले पत्रक...

केसरी
स्थितिं नो रे दध्या: क्षणमपि मदांधेक्षण सखे
गजश्रेणीनाथ त्वमिह जटिलायां वनभुवि
असौ कुंभिभ्रांत्या खननरवरविद्रावितमहा:
गुरूग्पावग्राम: स्वपिति गिरिगर्भे हरिपति:
- जगन्नाथराय

वरील केसरी नावाचे वर्मानपत्र निव्वळ महाराष्ट्र भाषेत येत्या १८८१ सालच्या आरंभापासून दर मंगळवारी काढण्याचा विचार खालील मंडळीने केला आहे. या पत्रात एरवीच्या वर्तमानपत्राप्रमाणे बातम्या, राजकीय प्रकरणे, व्यापारासंबंधी माहिती वगैरे नेहमीचे विषय तर येतीलच, पण याखेरीज लोकस्थितीवर निबंध, नवीन ग्रंथावर टीका वगैरे विषयांचाही त्यात समावेश केला जाईल. तसेच विलायतेत ज्या राज्यप्रकरणांची वाटाघाट होते ती इकडील लोकांस समजणे अवश्य असल्यामुळे त्यांचाही सारांश रूपाने यात संग्रह करण्याचा बेत केला आहे. आजपर्यंत वरील तीन विषयांवर म्हणजे देशस्थिती, देशभाषेतील ग्रंथ व विलायतेतील राजकाण या विषयांच्या संबंधाने जसे यथास्थित उद््घाटन व्हावयास पाहिजे होते, तसे कोणत्याही वर्तामापत्रात झाले नाही असे म्हणणय्ास हरत नाही. तर ही मोठी उणीव नाहिशी करून टाकण्याचे आम्ही मनात आणले आहे.
वरील वर्तमानपत्रात प्रत्येक विषयाचे विवेचन जे करावयाचे, ते केवळ निप:क्षपात बुद्धीने व आम्हास जे खरे वाटेल त्याल अनुसरून करावयाचे असा आमचा कृतसंकल्प आहे. अलीकडे बादशाही अमलाच्या सुरवातीपासू तोंडपुजेपणाचा प्रकार बराच वाढत चालला आहे यात संशय नाही. हा प्रकार अत्यंत अश्र्लाघ्य असून देशाच्या हितास अपायकारक होय, हे कोणीही प्रांजल मनुष्य कबूल करील. तर सदरील पत्रातील लेख त्यास ठएविलेल्या नावाप्रमाणे येतील असे समजावे.
या पत्राचा साचा सुबोध पत्रिकेसारखा धरण्यात येईल. किंमतही त्याच मानाने अगदी थोडी ठेविली आहे. ती सालीना आगाऊ एक रुपया दहा आणे इतकी आहे. मागाहून दर मुदलीचा ठेवला नाही. सरते शेवटी आमच्या आर्यबंधूंस एवढीच विज्ञापना करण्यात येते की, त्यांनी या लोकहिताच्या नवीन कृत्यास आपला उदार आश्रय द्यावा. तो जसजसा मिळेल तसतशी आम्हास उमेद येऊन, हे पत्करलेले काम यशाशक्ती तडीस नेण्यास आम्हांकडून बिलकूल कसूर होणार नाही.
- विष्णू कृष्ण चिपळूणकर बी. ए.
- बाळ गंगाधर टिळक बी. ए., एलएल. बी.
- वामन शिवराम आपटे एम. ए.
- गणेश कृष्ण गर्दे एल्. एम्. अँड एस्.
- गोपाळ गणेश आगरकर बी. ए.
- महादेव बल्लाळ नामजोशी
(मराठी वृत्तपत्रांचा इतिहास, रा. के. लेले, कॉन्टिनेन्टल प्रकाशन, प्रथमावृत्ती १९८४, पान २७९-२८०)

World Editors Forum

The WEF & WAN-IFRA teams have rescheduled the 17th World Editors Forum to HAMBURG, Germany, from 6 to 8 October 2010, alongside the IFRA Expo (4 to 6 October). The programme is available at: www.wefhamburg2010.com

The new headline of the conference is: The Tablet Year: why mobile news will change the news business. Our goal is to show how new mobile platforms will give media organisations more opportunities to distribute news, engage younger readers and allow content monetization.

We also consider that the link between the Editors Forum and the IFRA Expo, where the latest Content Management Systems (CMS) will be presented, is a good opportunity for senior news executives to mix theory and practice, experience and technology.

Some traditional events of the Newspaper Congress have been added in order to enrich the programme:
    * the annual World Press Trends report with all figures from 190 countries including yours (45 minute session)
    * the INNOVATION presentation about new business models for media organisations (90 minute session)
    * the Golden Pen award ceremony (60 minute session).

I would like to remind you that the TRENDS IN NEWSROOMS 2010 report (160 pages report sold for 249 euros) will be given for free to the Forum's participants.

More information about accommodation, practical information and social events are already available on the conference website: www.wefhamburg2010.com

With kind regards,
Bertrand Pecquerie
Director WORLD EDITORS FORUM
bertrand.pecquerie@wan-ifra.org

The World Editors Forum is the organisation for editors and senior news executives within WAN-IFRA.
Visa regulations to enter Germany for the Editors Forum and IFRA Expo:
www.auswaertiges-amt.de/diplo/en/WillkommeninD/EinreiseUndAufenthalt/Visabestimmungen.html        

Revised draft report prepared on April 01, 2010, 
for circulation among members of the Press Council of India : 
“Paid News” : How corruption in the Indian media undermines democracy

The fifteenth general elections to the Lok Sabha took place in April-May 2009 and in order to ensure free and fair coverage by the media, the Press Council of India issued guidelines applicable to both government authorities and the press. After the elections, a disturbing trend was highlighted by sections of the media, that is, payment of money by candidates to representatives of media companies for favourable coverage or the phenomenon popularly known as “paid news”.

The deception or fraud that such “paid news” entails takes place at three levels. The reader of the publication or the viewer of the television programme is deceived into believing that what is essentially an advertisement is in fact, independently produced news content. By not officially declaring the expenditure incurred on planting “paid news” items, the candidate standing for election violates the Conduct of Election Rules, 1961, which are meant to be enforced by the Election Commission of India under the Representation of the People Act, 1951. Finally, by not accounting for the money received from candidates, the concerned media company or its representatives are violating the provisions of the Companies Act, 1956 as well as the Income Tax Act, 1961, among other laws.

The phenomenon of “paid news” goes beyond the corruption of individual journalists and media companies. It has become pervasive, structured and highly organized and in the process, is undermining democracy in India. Large sections of society, including political personalities, those working in the media and others, have already expressed their unhappiness and concern about the pernicious influence of such malpractices.

During his inaugural address at a seminar on “General Elections 2009 and Media Reporting” on May 13, 2009, that was organized by the Andhra Pradesh Union of Working Journalists at Hyderabad, Andhra Pradesh, three days before the results of the fifteenth general elections were declared, Hon’ble Chairman of the Press Council of India Justice G.N. Ray expressed grave concern about the covert emergence of the “paid news” syndrome and this issue was discussed threadbare during the seminar.

Subsequently, representations against such malpractices were received from several veteran journalists (such as the late Shri Prabhash Joshi, Shri Ajit Bhattacharjea, Shri B.G. Verghese and Shri Kuldip Nayar). They alleged that sections of the media had received illegal payments for providing favourable coverage to candidates who had stood for the Lok Sabha elections.

On June 6, 2009, the Press Council of India expressed serious concern over the phenomenon of “paid news” that doubly jeopardized the functioning of an independent media in the country and the working of Indian democracy by influencing free and fair elections. The Council noted that the press provides a service that is akin to a public utility – it exercises its right to inform because the public has a right to know. The press thus functions as a repository of public trust and has the obligation to provide truthful and correct information to the best of its ability when such information is being presented as news content. Such news content is distinct from opinions that are conveyed through articles and editorials in which writers express their views.

There is an urgent need to protect the right of the public to accurate information before voters exercise their franchise in favour of a particular candidate in the electoral fray. An opinion that was expressed in the Council is that one reason for the proliferation of the “paid news” phenomenon could be that on account of the limits on election campaign related expenditure that have been imposed by the Election Commission of India, candidates have chosen this alternative to publicize themselves, in the process posing a danger to the conduct of free and fair elections. It was suggested that the powers that are vested in returning officers appointed by the Election Commission before the elections take place are adequate for such officers to issue notices to the press to explain the basis of particular “news” reports and ascertain whether financial transactions had actually taken place between candidates and representatives of media companies.

The Press Council of India felt that in pursuance of the mandate given to the Council by Parliament, it was incumbent upon this statutory authority to examine the issue in all its dimensions through detailed research and consultations. Such an exercise was deemed necessary to maintain the faith of the public in the media and also make appropriate recommendations to check such malpractices from recurring on a wide scale before the forthcoming rounds of elections at both the Union and state levels.

On June 10, 2009, the Delhi Union of Journalists communicated with the Press Council telegraphically and expressed its concern at reports of money power having played havoc with the media coverage of the elections that had taken place. Shri S.K. Pande, President, Delhi Union of Journalists described the “paid news” phenomenon as unethical, unfair and an infringement of the right of journalists to report freely. He further informed the Council that selected journalists had been targetted by the managements of media companies for not acquiescing with such malpractices.

It may not be out of place in this context to state that the attention of the Press Council of India had been drawn as early as April 2003 by one its members (the late Shri N. Thiagrajan) about the publication of advertising material in the garb of news reports for a fee.  At that time, the Council had urged the media to introspect whether such practices enhanced the credibility of news reportage and advised that journalistic propriety demanded that advertisements should be clearly distinguishable from editorial content.

The Press Council of India, through its Chairman and its members, participated in or initiated a number of discussions and debates on this issue between May 2009 and March 2010.

On July 3, 2009, exercising the powers conferred on the Council under Sections 8(1) and 15 of the Press Council of India Act, 1978, a Sub-Committee of the Council comprising two members, namely, Shri Kalimekolan Sreenivas Reddy and Shri Paranjoy Guha Thakurta was constituted. The two members, together with the Press Council of India Chairman Justice G.N. Ray, the Council’s Secretary, Smt Vibha Bhargava and other members, met a wide cross-section of stake-holders in New Delhi, Mumbai and Hyderabad and also perused through many letters and representations that were sent to the Council. These have been listed in Annexures “A” “B” “C” and “D” at the end of the report. Annexure “E” carries the guidelines that were issued by the Press Council for the media and government authorities during elections. The report of the Sub-Committee follows.

Corruption in the mass media in India and elsewhere is as old as the media itself. If there is corruption in society, it would be unrealistic to expect the media to be free of corruption. India is the world’s largest democracy. A vibrant and diverse mass media is an important pillar of democracy in the country. The independence of the media facilitates adherence to democratic norms. Article 19 of the Constitution of India confers the right to freedom of speech and expression to all citizens of the country and to the media as well.

In recent years, corruption in the Indian media has gone way beyond the corruption of individual journalists and specific media organizations -- from “planting” information and views in lieu of favours received in cash or kind, to more institutionalized and organized forms of corruption wherein newspapers and television channels receive funds for publishing or broadcasting information in favour of particular individuals, corporate entities, representatives of political parties and candidates contesting elections, that is sought to be disguised as “news”.

News is meant to be objective, fair and neutral – this is what sets apart such information and opinion from advertisements that are paid for by corporate entities, governments, organizations or individuals. What happens when the distinction between news and advertisements start blurring, when advertisements double up as news that have been paid for, or when “news” is published in favour of a particular politician by selling editorial spaces? In such situations, the reader or the viewer can hardly distinguish between news reports and advertisements/advertorials.

This report tracks the blurring boundaries between news and advertisements/advertorials and highlights the efforts made by individuals and representatives of organizations who have painstakingly chronicled the selling of editorial space for money during elections.

Over the last few years and since 2009 in particular, the phenomenon of “paid news” has acquired a new and even more pernicious dimension by entering the sphere of political “news” or “reporting” on candidates contesting elections. Numerous favourable or complimentary “news” reports and feature articles on representatives of political parties, including candidates who have been contesting elections, have appeared in newspapers across the country in the run-up to the Lok Sabha as well as state legislative assembly elections and similar kinds of information have been aired on television channels without disclosing the fact that monetary transactions have taken place between the concerned candidate or political party to which he or she belongs and the owners or representatives of particular media organizations.

The deception or fraud that such “paid news” entails takes place at three distinct levels. The reader or the viewer is deceived into believing that what is essentially an advertisement is in fact, independently produced news content. Then, candidates contesting elections to not disclose the true expenditure incurred on campaigning thereby violating the Conduct of Election Rules, 1961, which have been framed by, and are meant to be enforced by, the Election Commission of India under the Representation of the People Act, 1951. The concerned newspapers and television channels typically receive funds for “paid news” in cash and do not disclose such earnings in their company balance sheets or official statements of accounts. Thus, by not accounting for the money received from candidates, the concerned media company or its representatives are violating the provisions of the Companies Act, 1956 as well as the Income Tax Act, 1961, among other laws.

The entire operation is clandestine. This malpractice has become widespread and now cuts across newspapers and television channels, small and large, in different languages and located in various parts of the country. What is worse, these illegal operations have become “organized” and involve advertising agencies and public relations firms, besides journalists, managers and owners of media companies. Marketing executives use the services of journalists – willingly or otherwise – to gain access to political personalities. So-called “rate cards” or “packages” are distributed that often include “rates” for publication of “news” items that not merely praise particular candidates but also criticize their political opponents. Candidates who do not go along with such “extortionist” practices on the part of media organizations are denied coverage.

Sections of the media in India have willy-nilly become participants and players in such practices that contribute to the growing use of money power in politics which undermines democratic processes and norms – while hypocritically pretending to occupy a high moral ground. This has not merely undermined democracy in India but also tarnished the country’s reputation as foreign newspapers have started writing about, and commenting adversely on, such malpractices.

In addition, owners of media organizations have financial relationships, including share-holdings, with advertisers, resulting in only favourable information about such advertisers getting disseminated and unfavourable information against them getting blacked out. Such trends have been discernible in sections of the Indian media for some years now. The regulator of the country’s capital markets, the Securities and Exchange Board of India (SEBI), has written to the Press Council of India on the issue of “private treaties” between media companies and other corporate entities and suggested disclosure of financial holdings and mandatory enforcement of guidelines to ensure that the interests of investors are adequately safeguarded – these suggestions have been endorsed by the Press Council of India which, in 1996, drew up a set of guidelines that are particularly applicable to financial journalists.

Certain publications (such as Mint) have drawn up their own codes of ethics that are worthy of emulation as a measure of self-regulation. But self-regulation is not adequate for checking rampant malpractices and corruption that have assumed epidemic proportions in many sections of the print medium as well as the television medium.

In the area of political “paid news”, given the illegal and clandestine nature of such malpractices, it is not easy to find clinching evidence that pins responsibility for such corrupt practices on particular persons and organizations. There is, however, a huge volume of circumstantial evidence that points towards the growing use of the media for publishing “paid news” which is a form of electoral malpractice. Identical articles with photographs and headlines have appeared in competing publications carrying bylines of different authors around the same time. On the same page of specific newspapers, articles have been printed praising competing candidates claiming that both are likely to win the same elections. Nowhere is there any indication that the publication of such “news” reports has entailed financial transactions or has been sponsored by certain individuals or political parties.

When confronted with circumstantial evidence that substantiate allegations of “paid news”, the standard reaction of individuals and representatives of media organizations accused of corrupt practices is to pretend that nothing untoward has happened since the evidence is circumstantial in nature. The typical response of representatives of political parties as well as media organizations who have been named and against whom specific allegations of corruption have been levelled, is to flatly deny these allegations. In private, however, these very same people acknowledge that the cancer of “paid news” has spread deep into the country’s body politic and needs to be removed.

Such malpractices have destroyed the credibility of the media itself and are, therefore, detrimental to its own long-term interests. It needs to be noted in this context that so long as journalists (in particular, those who work in non-urban areas) are paid poverty wages or are expected to earn their livelihood by doubling up as advertising agents working on commissions, such malpractices would continue to be rampant.

It can be argued that the proliferation of the “paid news” phenomenon can be related directly to the diminution of the role and the status of editors in media organizations and the erosion of the freedom enjoyed by journalists under the Working Journalists Act. As more and more senior journalists chose to work with their employers under fixed term contracts, they opted out of the protection that was accorded to them under the provisions of the Act. Until the 1970s and the 1980s, many editors would not brook any “interference” from the management of the company they would be employed by – the number of such editors started dwindling as more and more senior journalists started acceding to every whim of their managers and employers instead of their editors. With managers playing a more influential role in the selection and presentation of news, it was not surprising that the importance of the news started getting determined by the revenues that would be generated for the media company.

Renowned journalist, the late Shri Prabhash Joshi spoke extensively in public about “paid news”. The Rural Affairs Editor of The Hindu Shri P. Sainath has written a series of articles on the phenomenon, many of which have highlighted the manner in which the electoral campaign of the Chief Minister of Maharashtra Shri Ashok Chavan was conducted through newspapers in September-October 2009. When contacted, Shri Chavan denied that neither he nor any of his associates had paid money for media coverage and said that he had nothing to do with the manner in which “news” about him was carried by publications and television channels before the state assembly elections.

The Andhra Pradesh Union of Working Journalists conducted a detailed sample survey to highlight the manner in which newspapers had published “paid news” items before the Lok Sabha elections and the state assembly elections that were conducted simultaneously in April-May 2009. Particular candidates who stood for elections in Andhra Pradesh named publications whose representatives had asked them for money to publish favourable news items about themselves. Once again, representatives of these media organizations flatly denied the allegations. One candidate (Shri Parcha Kodanda Ram Rao of the Loksatta Party in Andhra Pradesh) formally represented to the Election Commission that he had paid a particular newspaper (Eenadu) to publish favourable “news” about himself and had included the payment in his official expenditure statement.

A number of senior journalists have formally complained about the phenomenon of “paid news” to the Press Council of India and the Election Commission of India, as has the Editors Guild of India. Various unions of journalists, including the Delhi Union of Journalists, have condemned such malpractices in the media. The National Alliance of People’s Movements, Lucknow, Uttar Pradesh, also prepared a report highlighting instances of “paid news” appearing in newspapers before the 2009 general elections.

The phenomenon of “paid news” has attracted the critical attention of many individuals and sections of Indian society. For instanced, the Vice President of India and Chairman of the Rajya Sabha, Shri Abdul Hamid Ansari, Union Ministers such as Information & Broadcasting Minister Smt Ambika Soni and Human Resources Development Minister Shri Kapil Sibal, spokesperson of the Indian National Congress Shri Manish Tewari, senior leader of the Bharatiya Janata Party (BJP) and Member of Parliament (MP) Shri L.K. Advani, the Leader of the Opposition in the Lok Sabha and BJP MP Smt Sushma Swaraj, the leader of the Opposition in the Rajya Sabha and BJP MP from the Rajya Sabha Shri Arun Jaitley, the General Secretary of the Communist Party of India (Marxist) Shri Prakash Karat, the Chief Minister of Andhra Pradesh Shri K. Rosaiah, noted actor Shri Amitabh Bachchan, among many others, have all expressed their concern about the “paid news” phenomenon in the country. A number of seminars and conferences on the issue have taken place.

A detailed discussion on the subject took place in the Rajya Sabha during which Information & Broadcasting Minister Smt Soni stated that the government was actively considering the option of providing more powers to the Press Council of India to check this phenomenon which is undermining the credibility of the media and democratic processes. She said the media acts as a repository of public trust for conveying factual information to the people. However, when paid information is presented as independent news content, it misleads the public and hampers the ability of people to form correct opinions.

In the final analysis, the question arises as to what can be done to check such corrupt practices in the media that compromise democratic processes. Can anything be done at all in this regard? The answers are not easy nor are they simple or clear-cut. Despite its quasi-judicial status, the Press Council of India has limited powers. The Council has the power to admonish, reprimand and pass strictures but cannot penalize the errant or those found guilty of malpractices. Besides, the Council’s mandate does not extend beyond the print medium. A proposal to amend Section 15(4) of the Press Council Act, 1978, to make the directions of the Council binding on government authorities, has been pending for a long time and should be amended to provide the Council more “teeth”.

Appointing ombudsmen in media organizations and better self-regulation are options to check the “paid news” phenomenon. However, self-regulation only offers partial solutions to the problem since there would always be offenders who would refuse to abide by voluntary codes of conduct and ethical norms that are not legally mandated. The owners of media companies need to realize that in the long term, such malpractices undermine not just democracy in the country but the credibility of the media as well. Civil society oversight can also deal with the problem, but only to an extent. New rules and guidelines can be introduced and extant ones modified or amended. For instance, there should be debate among all concerned stakeholders as to whether a directive of the Supreme Court of India that enjoins television channels to stop broadcasting campaign-related information on candidates and political parties 48 hours before polling takes place can and should be extended to the print medium since such a restriction does not apply to this section of the media at present.

A number of politicians cutting across party lines have suggested an amendment to Section 123 of the Representation of the People Act, 1951, to declare the exchange of money for “paid news” as a corrupt practice or an “electoral malpractice”. It can be effectively argued that the existing laws of the land (including the provisions of the Indian Penal Code, the Criminal Procedure Code, the Representation of the People Act, the Income Tax Act) have the potential to check such malpractices provided the concerned authorities, including the Election Commission of India, are not just proactive but also act in an expeditious manner to apprehend those indulging in practices that are tantamount to a corrupt practice (including an electoral malpractice) or committing a fraud.

An empowered Press Council of India should appoint observers who would assist the Election Commission of India to check the “paid news” phenomenon during election campaigns. These are among the conclusions and observations that have been laid down in greater detail at the end of the report. All these steps may not entirely stop such malpractices in the Indian media but could reduce their incidence to an extent.

News reports that are printed in publications or broadcast on television channels are meant to provide information that is not only of interest to the public at large but information that is supposed to be truthful or factually correct and at the same time, balanced, objective, fair and neutral. This is what clearly sets apart such information described as news from either opinions expressed in editorial articles or, more importantly, advertisements or commercials that are paid for by corporate entities, governments, organizations or individuals. When the distinction between news and advertisements start blurring, when advertisements double up as news that have been paid for, or when “news” is published or broadcast in favour of a particular politician or a political party by selling editorial space, the reader or the viewer is misled or duped into believing that an advertisement or sponsored feature is a “news” story that is truthful, fair and objective.

This report on “paid news” prepared by a Sub-Committee of two members of the Press Council of India tracks the blurring boundaries between news and advertisements or “advertorials” and highlights the efforts made by certain individuals and representatives of organizations who have painstakingly chronicled the selling of editorial space for money, especially during the April-May 2009 general elections in the country and also during the September-October 2009 elections to the state assemblies of Maharashtra and Haryana.

This report also documents the denials that have been issued by representatives of media organizations and political personalities against whom specific allegations of corruption and malpractice have been levelled and against whom a considerable volume of circumstantial evidence has been acquired, collated, documented and presented before the Press Council of India. Moreover, this report summarizes the depositions that were made by over 50 individuals and representatives of various organizations (including media organizations, journalists’ unions and political parties) before the members of the Press Council in New Delhi, Mumbai and Hyderabad and through written letters and representations and also through electronic mail.

The media industry in India and elsewhere has become increasingly difficult to regulate due to several reasons: technological developments, the globalisation of media conglomerates and the trend of certain suppliers and creators of news (public relations practitioners, advertisers and interest groups) getting closely involved with the working of media organisations. The dynamics of the media industry aside, the sheer extent of influence exercised by the media over the public at large is reason enough for subjecting the ethical practices and business activities of media organisations to critical scrutiny.

The concepts of democracy and of the market are both built on the principle of individual choice, but there is a danger that those who have accumulated wealth in the market will use it to exert influence over decisions that should be governed by democratic principles. Media institutions face particular dilemmas because these organisations represent a key element of an effective democracy while being, for the most part, commercial entities seeking success in the market by maximising profits. The commercial activities and market interests of media institutions might distort the role they play in the formation of public opinion and consequently in upholding principles and norms of democracy. Favourable coverage for those in positions of power and authority by the media, for commercial reasons, might influence the decisions made by these people.

A widespread problem is the attempt to influence public debate through the purchase of advertising space and the purchase of favourable editorial comment. Although some owners and editors of media companies try to erect a firewall – or a “Chinese Wall” – between journalists or content creators/producers, on the one hand, and buyers and sellers of advertising space, on the other, in some newspapers, magazines and television channels, this wall has too many convenient access doors. Most journalists are employees, increasingly, of large companies or organisations whose primary aim is to maximise profits and returns to shareholders. Insofar as journalists’ duties are in part defined by their role in corporate organisations, most of the ethical dilemmas they face begin with the inherent conflict between the individual’s role as a journalist providing independent information to the public and his or her employer’s quest for profit.

Corruption in the mass media in India and in other countries of the world is as old as the media itself. If there is corruption in society, it would be unrealistic to expect the media to be free of corruption. India is the world’s largest democracy. A vibrant and diverse mass media is an important pillar of democracy in this country. The independence of the media facilitates adherence to democratic norms. Article 19 of the Constitution of India confers the right to freedom of speech and expression to all citizens of the country and to the media as well. In recent years, corruption in the Indian media has gone way beyond the corruption of individual journalists and media organizations: from “planting” information and views in lieu of favours received in cash or kind, to more institutionalized and organized forms of corruption wherein publishers of newspapers and owners of television channels receive funds for publishing or broadcasting information in favour of particular individuals or corporate entities that is disguised as “news”.

What follows is first, an outline, and then, detailed accounts of such corrupt practices in sections of the media in India.

As already observed, news is meant to be objective, fair and neutral -- this is what sets apart such information and opinion from advertisements that are paid for. When “news” is published in favour of a particular politician or a political party by selling editorial space, the phenomenon of “paid news” becomes even more pernicious. Innumerable complimentary “news” reports and feature articles on representatives of political parties, including candidates who have been contesting elections, have appeared in newspapers and broadcast on television channels across the country in the run-up to the 2009 Lok Sabha elections as well as the state legislative assembly elections. No disclosure was made that before such “news” was printed or broadcast, that money had been exchanged between the concerned candidate or political party to which he or she belongs and the owners or representatives of media organizations.

Such malpractices enabled candidates contesting elections to not disclose their true expenditures on campaigning which, if made public, would have in certain cases violated the Conduct of Election Rules, 1961, which have been framed by, and are meant to be enforced by, the Election Commission of India under the Representation of the People Act, 1951. The concerned newspapers and television channels received money for “paid news” in cash and not in the form of cheques and did not disclose such earnings in their official company balance sheets. This malpractice has become widespread and cuts across newspapers and television channels, small and large, in different languages and located in various parts of the country, and this is evident from the many examples provided subsequently in this report.

What is worse, these illegal operations have become “organized” and involve advertising agencies and public relations firms, besides journalists, managers and owners of media companies. Marketing executives use the services of journalists – willingly or otherwise – to gain access to political personalities. So-called “rate cards” or “packages” are distributed that often include “rates” for publication of “news” items that not merely praise particular candidates but also criticize their political opponents. Candidates who do not go along with such “extortionist” practices on the part of media organizations are denied coverage. Sections of the media in India have consciously chosen to become partners, participants and players in malpractices that contribute to the growing use of money power in politics that, in turn, undermine democratic processes and norms. At the same time, representatives of media organizations against whom allegations are levelled publicly condemn the practice of “paid news”. Some such individuals behave in a hypocritical manner and pretend to occupy a high moral ground.

Given the illegal and clandestine nature of such malpractices, it is not easy to find clinching evidence that pins responsibility for such malpractices on particular persons and organizations. There is, however, a huge volume of circumstantial evidence that points towards the growing use of the media for publishing “paid news” which is a form of an electoral malpractice. Identical articles with photographs and headlines have appeared in competing publications carrying bylines of different authors around the same time. On the same page of specific newspapers, articles have been printed praising competing candidates claiming both are likely to win the elections.

That “paid news” is a phenomenon that is deleterious to the credibility and independence of the media itself needs to be emphasized. Edelman, an independent public relations firm, in its 2010 Trust Barometer Survey (conducted in 22 countries worldwide, including India and six other countries in the Asia-Pacific region) stated that the Indian media has been losing its credibility and trust among the people. The study, which sampled 1,575 people in the 25-64 age group and 200 opinion leaders in India, noticed a sharp drop in trust over the past two years in television news in India. However, newspapers are ranked higher than other media in terms of credible news with people trusting newspapers more than any other medium: 38 per cent of the Indians polled trusted radio and television, while 40 per cent trusted news in newspapers. Over the past two years, trust in television news dropped sharply from 61 per cent to 36 per cent, that of business magazines has gone down from 72 per cent to 47 per cent, and that of newspapers has gone down from 61 per cent to 40 per cent. Trust in the media in India as a whole declined by 7 per cent (from 65 per cent in 2009 to 58 per cent in 2010). On the other hand, China has seen the trust in media go up from 59 per cent in 2009 to 63 per cent in 2010. However, in terms of overall trusted institutions in India, media has performed better than the government as an institution. Sixty-seven per cent of Indians trust business as an institution, followed by the Indian media in the second position, with 58 per cent Indians trusting it. Non-government organizations (NGOs) and the government are placed in third and fourth positions, respectively.

In another survey conducted by the Readers’ Digest in March 2010, called the Trust Survey, 750 Indians were asked to rank the short-listed individuals belonging to different professions. Journalists were ranked 30 out of the 40 professionals listed and were placed next only to barbers and bus drivers.

Given the kind of blatantly dishonest practices being followed in sections of the mass media in India in recent times, the levels of credibility and trust in newspapers and television channels are bound to drop further, all of which would be harmful to building a vibrant and responsive democracy in the country. The publication or broadcast of “paid news” have not merely undermined democracy in India but also tarnished the country’s reputation as foreign newspapers have already started writing about, and commenting adversely on, such malpractices. In recent months, articles about such malpractices have appeared in at least three newspapers, the Wall Street Journal (published from the United States), the Guardian (United Kingdom) and the Independent (Bangladesh), none of which edify either the media in India nor contribute to projecting a positive image of the world’s largest democracy.

In pursuing its quest for profits, it can be argued that certain media organizations have sacrificed good journalistic practices and ethical norms. Individual transgressions -- reporters and correspondents being offered cash and other incentives, namely paid-for junkets at home or abroad in return for favourable reports on a company or an individual – were, until recently, considered more of an aberration than a norm. News that was published in such a manner was suspect because of the fawning manner in which events/persons were described while the reports gave an impression of being objective and fair. The byline of the journalist was stated upfront. Over the years such individual transgressions became institutionalised.

In the 1980s, after Sameer Jain became the executive head of Bennett, Coleman Company Limited (BCCL), publishers of the Times of India (TOI) group of publications, the rules of the Indian media game began to change. Besides initiating cut-throat cover-price competition, marketing was used creatively to make BCCL one of the most profitable media conglomerates in the country – it currently earns more profit than the rest of the publishing industries in the country put together though as a corporate group, the STAR group has in recent years recorded a higher annual turnover in particular years.

The media phenomenon that has caused considerable outrage of late has been BCCL’s 2003 decision to start a “paid content” service called Medianet, which, for a price, openly offers to send journalists to cover product launches or personality-related events. When competing newspapers pointed out the blatant violation of journalistic ethics implicit in such a practice, BCCL’s bosses argued that such “advertorials” were not appearing in newspapers like the TOI itself, but only in the city-specific colour supplements that highlight society trivia rather than hard news. There was another, more blatant justification of this practice not just by BCCL but other media companies that emulated such a practice after BCCL started it. If public relations (PR) firms are already “bribing” journalists to ensure that coverage of their clients is carried, what was wrong then with eliminating the intermediary – in this instance, the PR agency – it was argued.

Besides Medianet, BCCL devised another “innovative” marketing and PR strategy. In 2005, ten companies, including Videocon India and Kinetic Motors, allotted unknown amounts of equity shares to BCCL as part of a deal to enable these firms to receive advertising space in BCCL-owned media ventures. The success of the scheme turned BCCL into one of the largest private equity investors in India. At the end of 2007, the media company boasted of investments in 140 companies in aviation, media, retail and entertainment, among other sectors, valued at an estimated Rs 1,500 crore. According to an interview given by a senior BCCL representative (S. Sivakumar) to a website (medianama.com) in July 2008, the company had between 175 and 200 private treaty clients with an average deal size of between Rs 15 crore and Rs 20 crore implying an aggregate investment that could vary between Rs 2,600 crore and Rs 4,000 crore.

It is a separate matter that the fall in stock-market indices in 2008 robbed some of the sheen off the “private treaties” scheme for the BCCL management. While the value of BCCL’s holdings in partner companies came down, the media company had to meet its commitments to provide advertising space at old “inflated” valuations which also had to be shown as assessable taxable income for BCCL on which corporation tax is levied.

Even as the private treaties scheme was apparently aimed at undermining competition to the TOI, a number of the newspaper’s competitors as well as television channels started similar schemes. The “private treaties” scheme pioneered in the Indian media by BCCL involves giving advertising space to private corporate entities/advertisers in exchange for equity investment – the company officially denies that it also provides favourable editorial coverage to its “private treaty” clients and/or blacks out adverse comment against its clients.

While BCCL representatives denied receiving money for providing favourable editorial space, the integrity of news was compromised.  In advertisements published in the Economic Times and the TOI celebrating the success of the group’s private treaties, on December 4, 2009, the Mumbai edition of the newspapers published a half-page colour advertisement titled “How to perform the Great Indian Rope Trick” and cited the case of Pantaloon. What was being referred was how Pantaloon’s strategic partnership with the TOI group had paid off. The advertisement read: “…with the added advantage of being a media house, Times Private Treaties, went beyond the usual role of an investor by not straining the partner’s cash flows. It was because of the unparalleled advertising muscle of India’s leading media conglomerate. As Pantaloon furiously expanded, Times Private Treaties (TPT) ensured that (it) was never short on demand. The TPT has a better phrase for it -- business sense.”

In many media organizations, news is sought to be distinguished from material that is paid for, called advertisements or “advertorials”, by using different or distinctive fonts, font sizes, boundaries and/or disclaimers such as “sponsored feature” or even the letters “advt” printed in a miniscule font size in a corner of the advertisement – which may or may not escape the attention of the reader. However, in certain instances, even a fig-leaf of a disclaimer was done away with. For instance, a year-long series of articles on the skin-care product, Olay, in Delhi Times, the city supplement of the Times of India, would appear to have fallen into the category of “paid news” even if this was denied by the newspaper. Whereas BCCL representatives have often argued that the companies private treaties scheme is open to public scrutiny since the companies in which BCCL has picked up stakes is in the public domain and listed on its official website, the influence such companies wield on editorial content is a matter of contention and debate.

An advertising campaign by razor blade manufacturing company, Gillete, called “war against lazy stubble”, broadcast on the CNN-IBN television news channel, showcased features, interviews of celebrities, as well as panel discussions on the topic of whether a man should shave or not with a foregone conclusion: “Indian women prefer clean shaven men”. It was claimed that the Gillette-CNN-IBN “exclusive partnership” was a mutually beneficial alliance. There are many other such examples of “advertorials”.

On July 15, 2009, Shri S. Ramann, Officer on Special Duty, Integrated Surveillance Department of the Securities and Exchange Board of India (SEBI) wrote to the Chairman, Press Council of India, Justice G.N. Ray observing that many media companies were entering into agreements called “private treaties” with companies whose equity shares are listed on stock exchanges or companies that were coming out with a public offer of their shares. The media companies were picking up stakes in such companies and in return, were proving coverage through advertisements, news reports and editorials. The SEBI, which has been set up under the Securities and Exchange Board of India Act, 1992, and is mandated to protect the interests of investors, felt that such promotional and brand building strategies in exchange for shares, “may give rise to conflict of interest and may, therefore, result in dilution of the independence of (the) press vis-à-vis the nature and content of the news/editorials relating to such companies”.

The SEBI pointed out that “private treaties” may “lead to commercialization of news reports since the same would be based on the subscription and advertising agreement entered into between the media group and the company”. Furthermore, “biased and imbalanced reporting may lead to inaccurate perceptions of the companies which are the beneficiaries of such private treaties”. Hence, the SEBI “felt that such brand building strategies of media groups, without appropriate and adequate disclosures, may not be in the interest of investors and financial markets as the same would impede in them taking a fair and well-informed decision. The SEBI suggested the following:

1. Disclosures regarding the stake held by the media company may be made mandatory in the news report/article/editorial in newspapers/television channels relating to the company in which the media group holds such a stake.

2. Disclosure on percentage of stake held by media groups in various companies under such “private treaties” on the website of media groups may be made mandatory.

3. Any such disclosures relating to such agreements such as any nominee of the media group on the board of directors of the company, any management control or other details which may be required to be disclosed and which may be a potential conflict of interest for the media group, may also be made mandatory.

The SEBI communication to the Press Council of India pointed out that a “free and unbiased press is crucial for the development of the securities market, particularly with respect to aiding small investors to take a well informed decision” and urged the Council to address this issue at the earliest.

In this context, the Council referred to the existing guidelines for financial journalists that had been framed in 1996, which include the following:

1. Financial journalists should not accept gifts, loans, trips, discounts, preferential shares or other considerations which compromise or are likely to compromise his position.

2. It should be mentioned prominently in a report about a company that the report has been based on information provided by the company or its financial sponsors.

3. When trips are sponsored for visiting establishments of a company and hospitality extended, the author of the report who has availed of such facilities must invariably state these in his report.

4. A reporter who exposes a scam or brings out a report for promotion of a good project should be encouraged and awarded.

5. A journalist who has a financial interest in a company (including holding of shares) should not report on that company.

6. The journalist should not use for his personal benefit or for the benefit of his relations or friends, information received by him in advance for publication.

7. No newspaper owner, editor or anybody connected with a newspaper should use his relationship with the newspaper to promote his other business interests.

8. Whenever there is an indictment of a particular advertising agency or advertiser by the Advertising Standards Council of India, the newspaper in which the advertisement was published must publish news of the indictment prominently.

After deliberating on the issue, the Press Council of India endorsed the views expressed by the SEBI and stated that the relevant guidelines should be made applicable and mandatory not only to financial journalists but to owners of media companies as well. This would be in the interests of transparency and fairness and would reduce the incidence of biased news about companies being published that is inimical to the interests of investors.

The Mint, a daily newspaper published from the Hindustan Times stable in New Delhi (owned by HT Media), has devised a comprehensive code of journalistic conduct and provides all its employees with guidelines for appropriate professional conduct. The code is available on the newspaper’s website. The newspaper claims that the code is intended not as a statement of new beliefs or a codification of new rules of conduct, but as a reaffirmation of enduring values and practices. As per the code of conduct, the newspaper does not pay newsmakers for interviews, nor does it pay them for taking their photographs or to film or record them. The code of conduct also enjoins upon its employees to prepare and place stories, graphics, and interactive features based solely on their editorial merits with an intention to treat companies that advertise with the newspaper in exactly the same manner as those that do not advertise. It asks its employees not to favour any company, or the subject of a story, nor to discriminate against any, for whatever reasons.

The newspaper also claims that editors and editorial imperatives dictate the design of their products and that the management makes allowance for the presentation of revenue-generating elements. However, the strong emphasis given to design elements ensures that the design always makes clear the distinction between editorial and commercial material. In the spirit of that rule, for example, the newspaper claims, it does not link, for any reason other than editorial purposes, from within the text of electronic versions of their stories to an advertiser’s website.

In order to ensure that these principles are honoured, the newspaper places emphasis on the fact that there is no contact (beyond social conversations) between the vast majority of the Mint’s editorial staffers and those who work in its business department. It authorises the Managing Editor or a designated surrogate to grant exceptions as necessary for the running of the business. The code of conduct further lays down that if any of its journalists or other employees ever feel any pressure from outside, or from the business departments of Mint itself, to compromise editorial material, including pressure to violate the code of conduct, they must immediately bring it to the notice of the Managing Editor and/or Deputy Managing Editor.

Here are a few excerpts from the code of conduct laid down by Mint for the professional conduct of its employees:

“Every judgment we make as journalists must be free of conflicts of interest – free even of the appearance of conflicts. Therefore, we must observe the following rules:

(1) Share ownership and trading: In making personal investments, all employees must avoid speculation or the appearance of speculation. No employee of Mint may engage in short selling of shares, including futures and options, such as a put option.

(a) Shares you own: You may not report, write, or edit a story about a company in which you or members of your immediate family own shares--nor about other companies in the same industry, unless it has been cleared in advance by the Managing Editor. For instance, if you own shares in Reliance, you may not report, write, or edit a story about the company or its key rivals. Nor may you mention such a company on a broadcast or cable show or Web video except in passing (as in reading a list of closing market prices). Immediate family means spouse or significant other and children 18 or younger.
You may, however, invest in diversified mutual funds, diversified exchange traded funds.

In any instance where a conflict seems likely, you might have to recuse yourself from participating in the story. Again, when in doubt, ask.

(b) Shares you plan to buy: If your job is such that you write about or edit stories on a wide variety of companies intermittently, do not invest in those companies.

You may, however, trade the shares of companies you don’t cover, in industries you don’t cover, provided you don’t act on any information prior to being published in Mint.

You may not engage in day trading or so-called active trading, or short selling. Nor may you accept “friends and family” shares from companies that are about to go public. Nor may you knowingly participate in unethical market-timing schemes that any mutual fund may engage in. The three-month rule does not apply to publicly available mutual funds.

Additionally, you may not trade in any share or financial instrument based on information gathered by anyone at Mint before a story is published. If an article on the information is not published by Mint but the information becomes public information the above restriction does not apply. Be aware that we may report suspected insider trading to the appropriate authorities and will cooperate fully in any subsequent legal actions. Remember, as well, that people who are caught engaging in insider trading often spend time in jail.

Employees are encouraged to be long-term investors in Mint stock.

(c) Special situations: There may be instances in which an editorial employee inherits stock from a non-spousal relative, or in which a newly hired employee or a person who is under contract to Mint arrives with stock holdings. In such cases, you have these options:

• You can divest your holdings.

• You can ask the Managing Editor to let you keep your holdings with the understanding that you must recuse yourself from covering companies (and their industries) in which you own securities.

Be aware, though, that even if you get such permission, recusing yourself extensively could limit your assignments and your ability to perform your job.

(2) Reporting share ownership: You must disclose in a confidential memo to the Managing Editor your ownership of shares in individual corporations and also such holdings of your spouse, significant other, and other members of your immediate family. Your shareholdings memo does not have to disclose the number of shares you own, just the company names.

You must submit this memo on your holdings to the Managing Editor every six months using a form that will be provided to you. New editorial employees must sign this code when they are hired -- and immediately thereafter submit the required share-disclosure statement.

(3) Reporting other conflicts: You must include with your financial disclosure memo a description of any other potential conflict of interest, including your other financial holdings plus any personal conflict that might arise from family connections or employment. If your spouse works at, for example, Reliance or The Economic Times, please disclose this information.

(4) Other conflicts: During the discussion of a potential assignment, you must also disclose other business activities that may conflict with your Mint work, or that may appear to. Such activities include but aren’t limited to: Holding a part-time job, working as a consultant, engaging in any form of public relations in any capacity, accepting speaking fees, ghost writing material for anyone other than an independent author, accepting compensation in any form for anything other than journalistic work, writing for publications that Mint considers to be competitors, and doing commercial photography or design work for the subject of a story or a broadcast segment you’ll be helping Mint prepare.”

Mint further lays down guidelines on the financial dealings with sources and subjects of stories; restrictions on accepting gifts, meals and entertainment and travel advisories for its journalists.

“…In situations where a company with whom Mint has an editorial partnership offers you favours, you must comply with the Mint Code of Business Ethics, which states in part: “No gift having more than nominal value and no loan (other than a normal bank loan) may be accepted from any person or firm having current or prospective dealings with the corporation.”

In relation to political and civic activities, Mint lays down the following guidelines.

“Many companies, for a variety of reasons, participate in the partisan political process, at various levels of government. As a publisher, Mint will have a different tradition. Mint does not contribute, directly or indirectly, to political campaigns or to political parties or groups seeking to raise money for political campaigns or parties. All news employees and members of senior management with any responsibility for news should refrain from partisan political activity judged newsworthy by their senior editor or in the case of senior management, the Managing Editor. Other political activities (including “issue oriented” activity) are permitted, but should not be inconsistent with this code.”

It should be noted that very few publications have codified ethical norms of conduct and behaviour of its staffers in the manner the Mint has. The Press Council of India would encourage all media organizations to not merely emulate such an example but, more importantly, also ensure that all staffers adhere to the ethical norms and principles laid down in letter and spirit.

One of India’s most renowned journalists, the late Shri Prabhash Joshi was a crusader against “paid news”. He approached the Press Council of India and the Election Commission of India on his own and urged these two bodies to do their best to curb such malpractices. In one of his last public speeches before he expired on November 5, 2009, at a seminar organised by the Foundation for Media Professionals in New Delhi on October 28, 2009, he named some of the politicians who had either refused to pay money or those who had complained to him about publications charging money for carrying news stories.

Among the several politicians who had spoken to him on paid news, Shri Joshi referred to  Shri Atul Kumar Anjaan of the Communist Party of India (CPI) and said: “Shri Atul Anjaan of the Communist Party of India would often start his speech by drawing a parallel between a marriage celebration and an election campaign. He would say that when a marriage takes place, those who build pandals and tents, decorators and food caterers, quote higher than normal rates for their services. On specific days, when marriages take place, these service providers increase their rates taking advantage of the rise in demand and shortfall in supply. Newspaper owners acted in an identical manner when they demanded money from candidates in exchange for publishing news about them just before elections.”

On that occasion, he made a scathing attack on sections of the media that had masqueraded advertisements as political news in the run-up to the general elections. He sharply criticized particular media organizations for entering into covert agreements with candidates of political parties and accepting illegal money from them for publicizing their activities and/or putting down their rivals. Such practices undermined and compromised the very basis of the role that an independent media is expected to play in a democracy. He listed various instances of impropriety followed by journalists and media organizations in Hindi-speaking states before the 2009 general elections. Barring a few, most newspapers in these states entered into deals with candidates of various political parties contesting in the general elections whereby they offered publicity packages to specific candidates and/or political parties to which they belonged for money.

“Packages” had been formulated by various media groups and the newspaper offering the “package” would publish no news whatsoever about the individual candidate and/or his or her party if the candidate/party did not accept the package. Shri Joshi mentioned accounts of various political leaders who had complained to him regarding the widespread practice of paid news in media houses in the states. He mentioned in particular about the cases narrated to him by Shri Lalji Tandon, Member of Parliament from Lucknow, Uttar Pradesh (UP), belonging to the Bharatiya Janata Party (BJP); Shri Mohan Singh of the Samajwadi Party, who fought the election from Deoria in UP; Shri Harmohan Dhawan, who was a Union Minister in the government headed by former Prime Minister, the late Shri Chandra Shekhar; and Haryana Chief Minister, shri Bhupinder Singh Hooda.

Here are translated excerpts from his speech delivered in Hindi:

“Most of the newspaper owners and a few editors as well believe that their brand of journalism is head and shoulders above public scrutiny. It seems some of them also believe that readers have, somewhere along the way, forfeited their rights to question the integrity of the press…the media primarily draws its freedom and independence from the fact that its readers are free citizens of this country. The notion of freedom of the press follows thereafter. And if newspapers or media organizations violate the rights of the citizens of India, the right of freedom of expression could be withdrawn from them.

“During the 2009 general elections, I visited all the Hindi-speaking states … most newspapers in these states entered into deals with candidates of various political parties contesting in the general elections whereby they offered publicity packages to specific candidates and/or political parties to which they belonged in lieu of money. A package generally comprised rates (sometimes, in column centimetres) for coverage of the political activities and campaign speeches of the candidate, printing an interview with the candidate or even to launch a tirade against a particular opponent or opponents of the concerned candidate. Rate cards were prepared and given to candidates together with a warning that the newspaper offering the package would publish no news whatsoever about the individual candidate and/or his or her party if the candidate/party did not accept the package.

“I have been hearing about Shri A.K. Roy, former Member of Parliament from Dhanbad in Jharkhand, for a long time. In the last election that he contested, not even a single newspaper cared to publish a line about him. Shri A.K. Roy represents the workers and labourers of that area. His inability (or unwillingness) to pay the huge sums of money demanded by newspapers for providing publicity is understandable.

“Take another example, namely, that of Shri Lalji Tandon, who helped Shri Atal Behari Vajpayee get elected each time from Lucknow. He said that there was not a single newspaper in Lucknow that had not tried to strike a deal with him. In the last election, a Lucknow-based newspaper asked him to pay a certain amount for getting news about himself published. A shocked Shri Tandon asked the newspaper owners as to why money was being demanded from him despite the fact that he had been in public service for a long time. The newspaper owners replied that no news would be published about him unless he paid money. Even newspapers that had accepted favours from him in the past refused to publish any news about him unless he paid them. Eventually Shri Lalji Tandon decided against paying money and went ahead with his decision to contest the elections without accepting any publicity package from any newspaper.

“During his election campaign, Shri Lalji Tandon would tell the public gathered at his political rallies to ignore what was written in those newspapers to which he had refused to pay any money. He said he would rather want those listening to him to read other newspapers. In the same election, an opponent of Lalji Tandon bought three packages: one that would ensure that negative news was published about him; another package for doing the same against Smt Rita Bahuguna Joshi, Uttar Pradesh Congress party chief; and the third package was for his own publicity. He paid the newspaper a sum of Rs one crore for carrying positive reports about him in the hope that it would ensure his victory. When Shri Lalji Tandon was declared the winner in the Lok Sabha elections, he again exhorted the public in his rallies to avoid reading certain newspapers and pointed out that despite the negative coverage given to him, he had still been able to win the elections. He is the same Shri Lalji Tandon, who had earlier ensured that a prominent newspaper owner was able to obtain a seat in the Rajya Sabha.

“Similarly, Shri Mohan Singh of the Samajwadi Party who fought the election from Deoria in Uttar Pradesh, was asked to purchase a publicity package if he wanted news about himself to be published. When nothing was eventually published about him, he openly asked questions as to why he should be paying any money to the same newspaper owner to have news about himself to be published when the owner of the newspaper did not have to pay a single paisa to get elected to the Rajya Sabha.

“Shri Harmohan Dhawan, who was a minister in the government of former Prime Minister, the late Shri Chandra Shekhar, contested the general elections of 2009 on a Bahujan Samaj Party (BSP) ticket from Chandigarh. Normally, BSP candidates spend large amounts of money in contesting elections, but Shri Dhawan refused to part with any money that was asked of him by newspaper owners. In a diary, he has written down the names of all those newspapers that demanded money from him. While addressing several press conferences as well as public rallies, he urged people not to believe what newspapers wrote because owners of these publications were corrupt.

“The most interesting episode concerns the Haryana Chief Minister, Shri Bhupinder Singh Hooda. He once chanced upon a newspaper that was carrying on its front page, a detailed report of one of his meetings that had taken place three days earlier. Together with the report that had been printed in a box, a big picture of the Chief Minister had been published. A surprised Shri Hooda then called the newspaper’s office to know the reason why this report had been published after a delay of three days. The owner of the newspaper then said he would make necessary enquiries and get back to him. The owner then called Shri Hooda and told him that what had been published was not a report, but an advertisement. An angry Shri Hooda asked the newspaper owner as to why he had published such an advertisement on the front page. The newspaper owner informed him that they did provide such services for a fee. Shri Hooda then told the owner to publish an advertisement in the following day’s edition that would state: ‘This newspaper lies and takes money to print news’. Petrified over the Chief Minister’s terse and unexpected reaction, the newspaper owner thereafter provided free publicity to Hooda’s son.

“Every newspaper has made a calculation as to how much it would lose financially if it ever invited the ire of a chief minister. Some time ago I had been to Patna and happened to meet a newspaper owner during my visit there. He asked me to persuade (Bihar Chief Minister) Shri Nitish Kumar to help him by placing state government advertisements in his newspaper that had incurred a loss of Rs 73 lakh that month.

“A friend of mine who had gone to campaign for a candidate in Maharashtra reported that this particular candidate had spent Rs 18 crore during the election. Friends, I recount these stories not merely for the sake of it, but because I had been a witness to some of these conversations…I understand that these days particular candidates spend between Rs 1 crore and Rs 2 crore on payments to the media during elections. Each candidate hires on an average, two employees to write news stories about him which are printed without editing and sought to be passed off as independent editorial content.

“… I would like to conclude my speech with a suggestion that a law needs to be enacted, whereby, if one publishes an article after being paid a certain sum of money, it needs to be mentioned very clearly along with the article that the content has been paid for and therefore, happens to be an advertisement. Newspaper owners generally put forth an argument that what they bring out are products. But then they conveniently forget to mention the contents of their products. For example, every medicine that one buys carries information about its contents as well as its manufacturing, packaging and expiry dates. The day newspapers start giving out details of the sponsor of an editorial or a report, they would realise it is impossible carry on with the kind of fraud that is being perpetrated on readers. Secondly, before elections, the Election Commission should consider every political news story as an advertisement and should calculate the cost that must have been incurred by the candidate to publish the advertisement. This amount should then be added to the official expenditure of the candidate and if the candidate is found to have exceeded the expenditure limits specified by the Election Commission, he should be disqualified from contesting the elections. This would help break the nexus that exists between politics and many sections of the media.”

Before he made this speech, Shri Joshi wrote a series of articles in various newspapers and magazines highlighting many of the instances already enumerated. For instance, on May 10, 2009, he wrote in Jansatta that on April 15, the Varanasi edition of Hindustan newspaper had published on its front page three articles praising a particular candidate named Tulsi Singh Rajput. These were the first lead story, the second lead article and a third article at the bottom of the page. In addition, three photographs of Shri Rajput, including one spread over three columns, were printed on the same page. The following day’s edition of the Hindustan carried a clarification that what had been published the previous day was an advertisement. The clarification added that the fact that the earlier “news” reports were advertisements should have been stated as such as this was the newspaper’s stated editorial policy.

Besides writing articles, Shri Joshi repeatedly urged all right-thinking individuals to protest against the “paid news” phenomenon and carry out a campaign against such malpractices. Shri Joshi has passed away but many people, including several journalists, have been inspired by the ideals he stood for and have taken the campaign forward. As Shri Joshi and others have pointed out, the phenomenon of “paid news” vitiates the election process simply because the money spent is not audited and violates the mandatory guidelines relating to election expenses laid down in the Representation of the People Act, 1951, that is meant to be enforced by the Election Commission of India.

In a two-part article written for The Hindu (March 18-19, 2010), senior journalist Smt Mrinal Pande stated: “Many recent steps redefining news and its dissemination in the newspapers were taken hastily after bypassing the editorial department. They may have introduced lethal and invisible viruses within the system that may corrode and finally kill the newspaper. The vernacular media may be feeling cocky, having pulled themselves out of physical poverty under their own steam, but they have yet to learn how to deal firmly and decisively with another kind of poverty — that of the professional, ethical kind.
“One is not being paranoid here. Not too long ago, some major dailies introduced a devilishly cunning scheme of offering what was innocently labelled ‘Ad for Equity’. This met with loud applause from many managerial bosses all over. But before long the realty, aviation and automobile sectors went into a tailspin, and the scheme left the companies that had adopted it red-faced and holding bags of (economy class) air tickets, empty flats, unsold cars and so on.

“A little later, during some of the Assembly elections in 2008, the local editions of several multi-edition Hindi dailies started displaying laudatory and frequently contradictory news items on their front pages about specific candidates contesting from the respective areas. With zero news value, none of these items merited such display, but through the election period the front pages and op-ed pages of some dailies continued to carry the mug-shots of particular candidates, even predicting a record win for him or her.

“The dailies may or may not have collected some Rs 200 crore with this little duplicitous exercise in psephology, but a new idea of what has now come to be called ‘political advertising’ was planted across the country, triggering a trend. And soon one heard that the marketing and media marketing managers at several media houses were getting ‘creatives’ prepared about what was on offer, in time for the general elections. Several party functionaries who manned party ‘war rooms’ during the period, when quizzed, confessed to having been shown ‘impressive’ PowerPoint presentations by major newspapers, and in turn professing an interest in the offerings.

“The hard copy version of one such offering made on behalf of one Hindi daily published from a rich western Indian State blatantly delineates the phenomenon. The script claims that some 36 Lok Sabha seats in two major cities in the State, including the State capital and the surrounding areas, were ‘feeded’ by the daily. The proposal then lays down a clear sequential map of activities it can spearhead to promote the party or individual candidates, quoting prices. At the local level it addresses the candidate, his or her supporters and well-wishers, the district-level party office, the local MLA or MLC or corporator, other local political leaders, the local advertising agency and the guardian Minister of the ruling party. At the State level it is the State political party office, Cabinet Minister and State-level political leaders, businessmen and industrialists and a State-level advertising agency. At the national level it addresses the central offices of political parties (media cells), national-level political leaders and Central Ministers from the State.

“The working modalities include putting in place dedicated teams each day, comprising political or city reporters and correspondents, sub-editors, area advertisement managers and area sales managers, to do the needful. Fifteen days’ general coverage is priced at Rs 20 lakh, while seven days of exclusive coverage is pegged at Rs 25 lakh. Along with this, specially prepared four-page supplements in colour, exclusive interviews, positive views of the voters, positive editorial analysis, ‘only positive coverage’ and ‘no negative publicity of opposition candidate or party,’ and extra copies of the newspaper on payment basis, are on offer -- at a price, of course. There is flexibility in making the payment: 50 per cent can be paid in cash and 50 per cent by cheque. The last frame in the presentation, ironically titled The Way Ahead, suggests that the daily would be willing to offer publicity on ‘other occasions’ also, apart from the election-time offer… How can a media hawking inviolable editorial space to politicians and their parties for personal use during elections, capture this reality for its readers and analyse it with any degree of sensitivity or honesty?

“…why have the hugely successful Hindi print media that have always been in private hands and quite free professionally, begun to trivialize their own base and con their readership for piffling short-term gains? If this trend continues, the readers will react, and the next round of closures will have more serious implications, not just for those who will lose their jobs but also for the readers’ understanding of where they live and how their reality is inviolable and a part of the nation’s reality. Hindi newspapers inspired by the capitulation of their big brothers in the media business may dent the case for India’s vernacular press, but cannot demolish it. When it does its job, a professionally run vernacular paper, funded jointly by advertising and paid-for-circulation, remains the best bet as a scrutineer of democracy and the best guard for the inviolable reality of our public spaces.”

Here is a selection of examples from the Hindi language press that could be construed as examples of “paid news”:

The Ranchi edition of Dainik Jagran published a “news package” on page 3 of its April 15, 2009 edition, in favour of a candidate belonging to the Jharkhand Mukti Morcha (JMM) Shri Kameshwar Baitha. This news item stated that Shri Baitha was “getting the support of each and every section of society” and that he would win elections from the Palamau Lok Sabha constituency. There is no credit line to this news item and the font used for this news item was different from the font used in other news items in the publication. On the same page, the newspaper had published another news item stating that there would be a triangular contest between three candidates belonging to the JMM, the Jharkhand Vikas Morcha and an independent candidate. This report has been credited to a reporter of the newspaper.

On April 13, 2009, the Ranchi edition of Dainik Jagran published two “news” items on page 7, both relating to the Chatra Lok Sabha constituency. The first item was in favour of the Rashtriya Janata Dal (RJD) candidate Shri Nagmani (one name) with the headline stating: “Nagmani is getting support from every class and section” virtually declaring that he would become the undisputed winner. The same page had another “news” item claiming that Shri Arun Kumar Yadav, a candidate belonging to Janata Dal (United), who contested from the same constituency, would emerge a “clear winner”. Both the items do not carry any byline although the font used is different from the font used for other news articles in the publication.

Two other newspapers published from Ranchi, Prabhat Khabar and Hindustan, also published articles praising various candidates before the Parliamentary elections but the former placed the following line on top of each such item “PK Media Marketing Initiative” while the latter publication added “HT Media Marketing Initiative” at the bottom of such items.

Former Civil Aviation Minister Shri Harmohan Dhawan was quoted in Pratham Pravakta magazine (in its edition dated July 16, 2009) stating: “I was contesting the 2009 elections on a ticket of the BSP from Chandigarh. Representatives of the print medium came to me and asked for money. They said their newspapers will give me coverage if I paid them money. They offered a ‘package’ to me and in one such ‘package’ I was told editorials would be written in my favour. I have been contesting elections since 1974 but not a single newspaper asked me for money before this. Among the newspapers that offered a ‘package’ to me was Punjab Kesri. A representative of Dainik Jagran came to me 20 days before the election and clearly told me: ‘If you want coverage in this election, you have to buy a ‘package’. These packages were worth lakhs of rupees. After that, a representative of Dainik Bhaskar visited me in my home. He too offered me a “package”.

“I turned down all these offers. I felt that newspapers would cover large election rallies where many people are present but the rallies that were conducted on my behalf were not mentioned in these newspapers whereas the rallies of other candidates were covered in considerable detail. When I raised this issue with representatives of the managements of these newspapers, they told me that nothing could be done unless I paid for a ‘package’. On April 28, 2009, I spoke about this ‘paid news’ business publicly in the presence of (Kumari) Mayawati (Chief Minister of Uttar Pradesh and leader of the BSP). On April 30, a general manager of Dainik Bhaskar came to me and said that he was personally of the view that the pre-election activities of the BSP and its candidates should get full coverage in his newspaper but that he was helpless in this regard because his newspaper’s management had taken a decision not to publish any news about any party or candidate that would not pay the newspaper. He offered me a ‘package’ worth Rs 5 lakh but I refused to pay. Certain reporters also told me that reports that they had written about my election campaign were not published. I realized that newspaper owners were using reporters as their tools.”

The Congress candidate from Azamgarh in Uttar Pradesh Dr Santosh Singh stated the following in an interview to Pratham Pravakta (July 16, 2009): “After I had filed my nomination paper, a representative of the Varanasi edition of Dainik Jagran contacted me and asked me to buy one of two ‘packages’ worth Rs 5 lakh and Rs 10 lakh respectively, for which I was offered comprehensive coverage of my election campaign. Another newspaper, Aaj, asked for an amount varying between Rs 50,000 and Rs 5 lakh. The representatives of these newspapers who met me said they were merely following orders given to them by their managements… These representatives told me that they are just following the order of management. I did not pay any money”.

Shri Ramakant Yadav of the BJP who contested and won the Lok Sabha election from Azamgarh stated the following in an interview in Pratham Pravakta (July 16, 2009): “Hindustan newspaper asked me to pay Rs 10 lakh for publishing ‘news’ about my election campaign. I refused to pay any money. In an article, the newspaper claimed I would lose the election. But, now that the results have been declared, you know that I won.”

Here are excerpts from what three contestants from the Ghosi Lok Sabha constituency in Uttar Pradesh told Pratham Pravakta (July 16, 2009):

Samajwadi Party candidate Shri Arshad Jamal said: “Newspapers such as Dainik Jagran, Hindustan, Amar Ujala, Aaj and Urdu Sahara asked me for money and offered ‘packages’ varying between Rs 2 lakh and Rs 10 lakh.”

Communist Party of India candidate Shri Atul Kumar Anjaan said: “I have received phone calls from representatives of two of the largest newspapers in north India, Dainik Jagran and Hindustan. They asked me for Rs 15 lakh each for coverage of my campaign in their publications. When I rejected these offers, Dainik Jagran did not published anything about my activities between March 22 and April 16, the newspaper did not even publish any report about the rally that was addressed by the CPI General Secretary Shri A.B. Bardhan. When I contacted reporters and correspondents based in the Mau bureau of Dainik Jagran and Hindustan, they said they have to follow instructions issued to them from their offices in Varanasi and Delhi. When I complained to representatives of these newspapers based in Varanasi and Delhi, they slashed the rates of their ‘packages’ and I was asked to pay Rs 12 lakh.”

BJP candidate Shri Ramiqbal Singh said the following in an interview to Pratham Pravakta reporter Shri Rupesh Pandey in Lucknow on February 5, 2010: “During the election campaign in 2009, the bureau chief of Dainik Jagran came to me and asked me to pay money for coverage. He said that members of his bureau were just following instructions given to them by their head office. He demanded Rs 15 lakh from me. During those days, his newspaper had published a few lines about me. But much more space, in fact, two full pages, was devoted to reports about the activities of Smt Sudha Rai, the Congress party’s candidate from the constituency. I believe the publication of ‘paid news’ items resulted in between 50,000 and 60,000 voters shifting their allegiance in favour of the Congress candidate. No other newspaper asked me for money.”

The BJP candidate from Lalganj in Uttar Pradesh, Smt Neelam Sonkar said the following in an interview to Pratham Pravakta (July 16, 2009): “Representatives of Aaj, Dainik Jagran and Amar Ujala came to me and offered me a ‘package’ worth Rs 10 lakh for coverage in their newspapers. When I refused to pay for any ‘package’, senior executives working in these newspapers contacted me and said that they would slash the rate of their ‘packages’ for me.”

On April 16, the Patna edition of Hindustan published a banner headline stating that the “Congress is ready to create history in Bihar” but curiously, there was no news item related to this headline.

Shri Sanjeev Pandey, a freelance journalist based in Chandigarh, provided the Press Council of India, with over 70 clippings from different newspapers that were published from Haryana. All the clippings were from newspaper editions printed in the run-up to the assembly elections in Haryana and appeared to be “paid news” items.

The Rohtak edition of Haribhoomi published a news item on October 8, 2009 in favour of Congress candidate Shri Birendra Singh. Shri Singh was contesting assembly elections from Uchana constituency. However, this news item carried no byline. This news item claimed that Shri Singh had been getting support from all and sundry in society. Detailed descriptions of the plans of his election campaign were also mentioned. Using the same format, Haribhoomi published a news item in favour of BJP candidate Shri Meva Singh the following day, that is, on  October 9, 2009. Giving an account of BJP National President Shri Rajnath Singh’s rally, this news item claimed that “after this rally Meva has got support from each and every section of society”.

The Panipat edition of Dainik Jagran published a news item on page 9 of its edition dated October 8, 2009, that was in favour of the electoral prospects of the Congress. The news item did not carry any byline. The headline of the news item stated that the “good work” done by the Congress had marginalised the electoral prospects of the leader of the Opposition in the state. Each and every sentence of this news item is in favour of the Congress party. This news item criticises leaders of non-Congress parties and says that they would not be able to make a mark in the elections because the Congress had done very good work for every section of society. This news item added that candidates of the Haryana Janhit Congress (HJC) led by Shri Bhajan Lal would not be able to harm the electoral prospects of candidates belonging to the Congress.

By way of contrast, the Ludhiana edition of the same newspaper published a news item in favour of the HJC on October 11, 2009, with a headline that stated that the HJC would play the role of king or king-maker after the elections. Each line of this news item sings paeans of praise in favour of the HJC and prophesised that the party would play a very important role in forming the government after the poll results are declared. Surprisingly, on the very next day, that is, on October 12, 2010, the Ludhiana edition of the same newspaper again published a news item that was apparently paid for in favour of Shri Om Prakash Chautala’s Indian National Lok Dal (INLD) in Haryana and is credited to “a reporter”. The headline of this news item states that INLD would obtain electoral benefits against the incumbent ruling party, that is, the Congress.

In stark contrast to the post-poll projections of the earlier news items, each line of the last-mentioned news item clearly favours the INLD. This news item reported that there was a “wave” in favour of the INLD in Haryana and went on to predict a clear victory for Shri Chautala and the INLD. The news story claimed that the INLD would be able to easily win the magical number of 46 constituencies that would be required to obtain a majority in the state assembly in order to form a government.  This news item states that the Congress party was “struggling” because of internal feuds and that this would benefit the INLD. The story did not end there.

On the next day, that is, on October 13, 2009, the Ludhiana edition of the Dainik Jagran reverted to praising the Congress in another news item. There is no credit line given to this news story, the headline of which claimed that the Congress was ready to “repeat the history” that was made during the Lok Sabha elections when the Congress won handsomely in the state. Every single line of this particular news story praises the Congress party and the Chief Minister of Haryana Shri Bhupinder Singh Hooda. The news item claimed that non-Congress parties would perform poorly in the elections, that their candidates would forfeit their deposits and went on to make a prediction that the Congress would win 75 out of the 90 seats in the state assembly.

In a letter to the Press Council of India dated December 02, 2009, Shri Om Prakash Chautala, National President of the Indian National Lok Dal, expressed his “disgust” at the phenomenon of “paid news” and cited the example of the front page of the Haryana edition of the Dainik Bhaskar dated October 13, 2009, the day of polling for the state assembly elections, “which carried only the Congress party’s advertisement”. He added that half of the second page of this edition of the newspaper again carried an advertisement “along with a few news items that were obviously paid” (for) with headlines claiming that the Congress was “about to create history” in the state. Shri Chautala was of the view that if the power of the media was misused in such a blatant manner and used to drown dissenting voices, people of the country would lose their faith in the Constitution of India which guarantees free and fair elections.

On December 23, 2009, the Uttar Pradesh Journalists’ Association, Faizabad, sent a letter to the Press Council of India, condemning the practice of “paid news” adding that such malpractices would destroy the independence of journalism and thereby, democracy in the country.

A Lucknow-based non-government organization, the National Alliance of People’s Movements, analysed issues of  four Hindi language daily newspapers that were published between April 01, 2009 and April 30, 2009 from Lucknow and Gorakhpur. These newspapers were Dainik Jagran, Dainik Hindustan, Rashtriya Sahara and Voice of Lucknow and documented a number of instances of “paid news” articles. The organization was of the view that these articles violated the Conduct of Election Rules. It suggested that the Registrar of Newspapers of India should cancel the registration of the concerned publications.

It was pointed out by the NGO that many of the so-called “paid news” articles were in favour of Shri Akhilesh Das Gupta, the candidate of the Bahujan Samaj Party who contested from the Lucknow Lok Sabha constituency (and who, ironically, stood in third position after Shri Lalji Tandon of the BJP and Smt Rita Bahuguna Joshi of the Congress after the results of the election were declared). Shri Akhilesh Das Gupta was quoted in Outlook weekly (December 21, 2009) saying: “I don’t blame my party if it pays for news in its favour; there is a general media bias against my party.”

There are many more examples of “paid news” that were brought to the attention of the Press Council of India from newspapers published from, among other states, Andhra Pradesh and Maharashtra. Before enumerating these instances and providing examples of how representatives of newspapers denied having asked candidates to pay money for publishing news articles about their activities despite considerable circumstantial evidence to the contrary, it would be instructive to first provide an overview of the laws of the country as they stand in this regard.



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